‘Wonk and sizzle.” That’s Roxy Philson’s phrase to explain her organisation’s working method. Their goal is nothing short of mobilising the resources of the northern half of the planet to help the southern half. They want to engineer a tectonic shift in rich “us” and our responsibilities to help poor “them”, while simultaneously empowering “them”, so they can say goodbye to aid handed down from above. It’s not an easy ask. But sizzle helps. “Wonk and sizzle,” says Philson, who is chief marketing officer of the advocacy organisation One. “It’s what we do.” Strong Girl Bono, of U2, expresses it another way. “We like to get stuff done,” he says. Getting stuff done in this project involves...
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